With over 25 years of experience in admissions,
Wrightway Education is well equipped to guide students
through their application process.
Wrightway Education guides international students towards their academic aspirations in Canada. As a trusted partner, they specialize in providing comprehensive educational consultancy services, offering tailored solutions to students seeking to navigate the complexities of studying abroad. The education consultants at the company strive to empower students to make informed decisions, ensuring a smooth transition into the Canadian educational landscape.
Wrightway Education was just starting out on social media with just a few posts and under 150 followers on Instagram. Despite their expertise, they struggled to make a splash in the market, leaving potential students in the dark about the stellar services they offered. Identifying and connecting with students hungry for quality education in Canada proved to be a tough nut to crack. The Founder simply couldn’t make time for social media marketing and approached Ovido for a solution.
Ovido started by looking into student demographics and online behavior, establishing TikTok and YouTube channels for daily content. Using the EATR framework, our strategy focused on compelling storytelling across Instagram Reels, TikTok, and YouTube Shorts, broadening Wrightway Education’s audience appeal. Brainstorming sessions and conversations with international students identified key pain points. Ovido's engagement tactics, like prompt replies and valuable application insights, resonated with international students, guiding them seamlessly through the process.
Wrightway Education's social media efforts initially garnered over 1000 views per video in average. They’re getting too many leads that they can keep up with and it was TikTok content that gained traction, sparking student engagement through comments and direct messages.
