Busybody 401 Cleaning is a Toronto-based cleaning service that’s on a mission to clean your homes to feel brand new. They specialize in transforming residences and commercial spaces into immaculate environments. They offer affordable services from deep cleaning to regular maintenance on a once-off, weekly, biweekly, and monthly basis.
Busybody 401 Cleaning approached Ovido as a new company trying to build their brand presence online. Many didn't know about their top-tier cleaning services. Plus, finding the right audience– homeowners, businesses, and managers, was a real challenge. They needed a smart plan to connect with these potential clients through social media. As a cleaning company, it was important for them to build long-lasting relationships and trust with their audience and customers. But in order to initiate, Busybody 401 lacked prior video content.
Recognizing the significance of visual resources, Ovido partnered with Busybody 401 Cleaning to organize three complimentary cleaning sessions for customers to film testimonials and cleaning footage. Additionally, Ovido set up social media accounts for Busybody 401, enabling them to share cleaning tips, hacks, before-and-after comparisons, and trending content on platforms like Reels, TikTok, and YouTube Shorts.
After posting over 200 videos, Busybody 401 broke barriers on Instagram with a 73K average reach per reel and 16.8M video views in total. The surge in engagement boosted brand awareness to new heights and established credibility among viewers, highlighting the effectiveness of Ovido’s video content strategy.
