Sugarmama is not just a bakery; it's a celebration of mindful indulgence. We have crafted our treats with a passion for flavor and a commitment to ethical, plant-based ingredients. Each bite is a journey into a world where cruelty-free doesn't mean compromising on taste
– it means elevating it.
Sugar Mama’s Shoppe, formerly Sugar Mama’s Vegan Cakery, partnered with Ovido to expand its social media presence and attract new customers. Challenges included limited brand awareness despite participating in events, difficulty targeting the right audience, and low engagement. With only 68 Instagram followers, they sought to boost engagement and drive sales.
Ovido got things rolling by first diving into Instagram followers and post insights. Then, the team cooked up a killer social media strategy using the EATR framework. Ovido whipped up some fresh video content during a baking session, sharing it on Instagram Reels and TikTok to reach the niche audience. Instead of just sticking to vegan positioning, the team switched it up with value-packed videos for a wider audience. The social media team kept the chat buzzing with quick replies to comments, and teaming up with food bloggers and dishing out giveaways really pushed the brand out there, boosting sales along the way.
Sugar Mama’s Shoppe went from 60 to a whopping 50K followers in just 8 weeks! They’re now sitting pretty with a cool 150K followers. Their first video went totally viral, racking up 2.5 million views on Instagram and reaching 1.8 million accounts—99% of which weren't even followers. With all this crazy growth, sales skyrocketed, opening up opportunities to expand sales in the US.
"In just 16 weeks, Ovido took over my social media – handling posts, engaging with the audience, and bringing up fresh ideas, allowing me to focus solely on running my business. Our account grew to over 100k+ followers and our sales? ell, let’s just say they multiplied by ten!Hing Ovido was the game-changer eded.
If you're looking to boost your social media but don't have time, make sure you hit up Ovido because they truly helped me take my business to the next level.”
-Founder of Sugar Mama's Shoppe
