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AAA Law is a law firm based in Toronto, known for its commitment to providing exceptional legal services. The team at AAA Law is dedicated to empowering individuals and businesses with accessible legal solutions. They offer comprehensive services spanning litigation, Canadian immigration, family law, and corporate legal matters.
Despite an excellent reputation within the legal community, AAA Law struggled to reach a broader audience and showcase its expertise to potential clients. They recognized the need to establish a strong online presence to effectively connect with individuals seeking legal assistance. They even started posting informational and lighthearted content on Instagram but couldn’t maintain consistency.
AAA Law partnered with Ovido to help them with short-form video content. The team at Ovido conducted in-depth market research to identify the target audience and their pain points. The first step was to establish AAA Law as the authoritative voice and expert in the social media domain. Ovido took control of AAA Law’s socials and started posting short-form video content on platforms like Reels, TikTok, and YouTube Shorts.
AAA Law experienced remarkable results after posting a mix of content that is educational, entertaining and promotional. The Instagram accounts that watched Reels content were up by 57% within the first 3 months, and 77% of the viewership was from a new audience.
